positioning for sustainable growth

Ensuring we have the strategy and capability in place to continue our sustainable growth has been a key focus during the year.

Since SmartestEnergy’s launch the company has delivered year-on-year progress, steadily expanding our customer base while maintaining a commitment to the highest levels of service.

During 2010/11 a number of significant appointments were made to strengthen our senior leadership team as we embarked on our next phase of growth. After playing an instrumental role in the company’s development since he joined in 2004, Robert Groves was promoted to Chief Executive Officer.

Becoming the first non-Japanese executive to be appointed to such a position within Marubeni Corporation was testimony to his achievements with the company to date.

The move has enabled Robert to focus on shaping the next stage of our ambitious growth plans and to step back from day-to-day operational issues which I am now responsible for.

In an appointment designed to reinforce our focus on customers, Peter Masterson also joined us in a new, dedicated role as Vice President Sales & Marketing. Peter’s wealth of experience at a senior level in the industry has
already proved invaluable to the business.

Keith Moss, who has significant high-level finance experience within the industry both in the UK and overseas, also joined us at the end of the year as Vice President Finance from EDF Energy Renewables where he had been Chief Financial Officer.

We have also further strengthened the wider SmartestEnergy team during the year with staff numbers increasing by 16 per cent to 78 across our London and Ipswich offices.

Together with ongoing investment in our processes and systems, these changes will enable SmartestEnergy to continue to deliver long-term, sustainable growth for the benefit of our shareholder, customers and employees.

Hiroyuki Sawada

Chief Operating Officer

Senior leadership team - left to right:

1. Jo Butlin - Vice President Operations
2. James Clarke - Vice President Trading
3. Robert Owens - Vice President Commercial
4. Simon Little - Vice President IT
5. Peter Masterson - Vice President Sales and Marketing
6. Ryuichi Noyama - Vice President Risk
5. Keith Moss-  Vice President Financial
8. Hiroyuki Sawada - Chief Operating Officer
9. Robert Groves - Chief Executive Officer