Data-driven energy: How traceability and transparency are transforming the renewable energy industry

Data continues to play an increasingly pivotal role in the energy sector, with businesses striving to achieve greater efficiency, transparency and accountability. In a conversation with Tarun Arora as part of the Avanade UK Energy Insights series, Rob Pringle shares his views on the transformative power of data-driven solutions and how they are reshaping the energy supply chain. This blog delves into Rob's insights on how traceability and transparency are driving innovation in the energy market.

The demand for traceability

To understand their environmental impact, customers are increasingly demanding comprehensive information about the source of origin of their energy. Year-on-year, an "electron pedigree" benchmark has become increasingly significant, highlighting the necessity for end-to-end traceability across the energy supply chain. This customer-demand is driven by a multitude of factors, including an increased importance on meeting ESG goals, clearer corporate commitments on achieving net-zero emissions and a general business-need for greater transparency of their energy consumption.

Bridging the gap with technology

Innovative technologies are crucial in order to meet growing customer demands for traceability. Powered by Granular Energy, we've developed a new traceable renewable supply product which leverages sophisticated data matching techniques to provide customers with granular, 30-minute-by-30-minute insights into their energy consumption patterns and REGOs from named sources. This enhanced granularity bridges the gap between traditional renewable energy certificates and the real-time tracking of energy consumption, offering unparalleled transparency to customers.

Data as a product

Data has evolved into a valuable product in its own right within the energy sector. SmartestEnergy's traceable renewable supply product serves as a prime illustration of a data-driven solution that effectively addresses customer needs and delivers significant added value. Byharnessing the power of data to enhance transparency and traceability, companies are empowered to differentiate themselves in a competitive market and enhance customer trust.

The data-driven energy revolution

In an increasingly competitive energy sector, data is driving transformation by enabling unprecedented levels of traceability, transparency and customer empowerment. The companies that effectively harness the potential of data to develop innovative solutions which meet customer expectations will be at the forefront of this exciting transformation.