Meet the Team

Meet our next generation energy professionals

Located in Sydney, NSW, our team consists of talented energy professionals who care about what they do and enjoy doing it well.

Robert Owens

Chief Executive Officer

Robert is responsible for the set-up, operation and strategic direction of the business. As an experienced and highly innovative energy industry professional, Robert was one of SmartestEnergy Limited’s founding employees, having established the company on behalf of Marubeni. He has held a number of important commercial roles, including Head of Strategic Planning and most recently, Vice President ASEAN & OCEANIA.

Aritsune Muto

Chief Operating Officer

Aritsune is a member of the SmartestEnergy senior management team and plays a key role in leading the business to success in Australia. Prior to joining SmartestEnergy, Artisune was with our holding company, Marubeni Corporate, where he was responsible for business development on major renewables projects for the Power Project and Infrastructure Division.

Daniel Smith

Vice President Commercial

Dan is responsible for the commercial and operational activities in Australia. As a next generation energy professional, Dan has been central to developing new customer and broker led solutions, with products helping brokers and property agents aggregate Commercial and Industrial customers into traded portfolios. Dan is committed to developing the broker channel as SmartestEnergy Australia’s primary route to market.

Paul Armistead

Vice President Risk

Paul leads our risk function, ensuring the company’s risk policies, standards, and procedures are fit for purpose and compliant with industry standards, handling license obligations (Retail Licenses, and Australian Financial Services Licenses), including wider SmartestEnergy Group obligations and requirements. He has worked in global energy markets for over 20 years and has provided energy risk services to most of Australia's largest energy and commodity companies.

Andrew O’Farrell

Vice President Trading

Andrew is a highly experienced and accomplished energy professional, having spent most of his career working in the industry. He was at Origin Energy for over 13 years in senior roles including Gas Portfolio Manager. Before joining SmartestEnergy, Andrew was a Senior Commercial Adviser to the COO of the Australian Energy Market Operator.

Elizabeth Tucker

Head of Finance

Elizabeth is a finance leader with a passion for working in dynamic, entrepreneurial business environments. With senior experience in the big four accounting and global law practices, Elizabeth has established a reputation for building high performance teams, managing complex projects and driving business growth through financial insights.

Zev Friedman

Head of IT & Change

As a highly experienced IT executive, Zev has played a key role in over 50 strategic IT programs for national and international organisations in energy, oil and gas, retail, manufacturing and financial services. Prior to joining SmartestEnergy, Zev was Asia Pacific Head of IT for energy metering company Landis & Gyr, where he led and managed the corporate IT Department, developed IT strategies and directed technology programs that delivered enterprise-wide benefits.

Felicity Clark

Head of Operations

Felicity, who goes by ‘Flick’ for short, has a Master of Management and has worked with utility and energy businesses for over 15 years in roles spanning sales, marketing, strategy, customer experience and operations. A passionate customer advocate, Felicity is a specialist in transformation projects that enhance customer experience. At Alinta Energy she was instrumental in refocusing the entire organisation on customers, with particular emphasis on onboarding and retention.

Mandy Cheffirs

Channel Development Manager

Mandy is a highly accomplished Commercial and Industrial Account Management professional who’s worked in the energy sector since 2006. She has extensive channel management experience and thrives on building positive, mutually rewarding relationships. Mandy has played pivotal roles in the launch and growth of energy companies. At Simply Energy, she managed the mass market sales channels during the start-up phase delivering over 400,000 new customers. At Alinta Energy she was responsible for broker and consultant relationships, acquiring and managing customers totaling more than 1 TWh pa across 1,500 sites.

Matthew Koopman

Channel Account Manager

Matt is a sales and customer experience professional with a proven track record in acquiring, engaging and retaining customers. At Rockend, he was awarded Salesperson of the Year in 2016. He then moved into customer experience, where he was recognised by the Customer Service Institute of Australia’s Service Excellence Awards, as a finalist for Customer Service Advocate of the Year 2018. Switching to the energy sector in 2019, Matt’s passion for the customer played an important role in Alinta Energy’s renewed focus on customer experience.