Our core values

SmartestEnergy is a flexibility-backed energy company. Our only assets are our people, which collectively make our ambition to be a next generation energy company possible. We celebrate diversity among our team and actively encourage collaborative and agile working practices. Our values are important to how we engage with each other and also with our customers day-to-day. 

To help bring our values to life, we've outlined them on this page, but also let our staff do they talking in the video below. In their own words, they convey how they live our core values and interpret them within their varied roles. 

Own it

We care about the work we do, and we enjoy doing it well. We act with integrity, take responsibility for making things happen and have fun along the way.

One team. One future

We mobilise the diverse strengths, ideas and experiences of all our people, as we collaborate without silos, barriers or borders to deliver a more sustainable future.

Innovate to accelerate

We are willing to challenge the status quo in our company and our sector. We look for creative ways to add value for our customers and accelerate the transition to a low carbon future.

Think customer

As open, honest experts, we put the customers at the heart of everything we do. We build relationships based on trust by using our extensive knowledge to provide a service that informs, empowers and delivers.