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Consumers have always bought from brands they trust. But new research shows buyer loyalty is no longer just about confidence in product or service quality – it’s about trust in a company’s approach to the environment.

SmartestEnergy commissioned an independent study on consumers’ attitudes to brands and their sustainability efforts. It reveals people care deeply when it comes to the environment. One statistic particularly stands out – more than four out of five respondents describe themselves as likely to buy from a consumer brand with a positive approach to sustainability.

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