Meet the Team

Our office is located in Syracuse, NY, and strikes the perfect balance of partnership between our UK affiliate and homegrown local operations.

In our team profiles below, you’ll see that collectively we have years of knowledge within the US deregulated markets. We value the diversity, unique experiences and perspectives that our team share, and are proud that among our growing employee base, six different countries are represented.

Andy Cormie

Chief Executive Officer

Andy launched SmartestEnergy’s US business in 2019 and is now focused on sustainably growing our operations to meet customers’ evolving energy needs. Following nine years of leading on various aspects of energy policy with the UK Government and regulator, Ofgem, he began his career with SmartestEnergy in the UK in 2012. He managed a number of departments, spanning product delivery, customer service, operations, IT and business change. Under his leadership as VP Industrial & Commercial Supply, SmartestEnergy was awarded ‘UK Energy Supplier of the Year 2018’.

Ryuichi Noyama

Chief Operating Officer

Ryuichi Noyama played a leading role in the launch of our US business and is now responsible for overseeing our operations. He has over 25 years of experience working with Marubeni Corporation, SmartestEnergy’s parent company. Most of his career has been spent with power businesses (IPP projects) in Asia and Europe. From 2007 to 2012, he joined SmartestEnergy Limited in the UK, taking on the Deputy Vice President and Vice President roles across both Risk and Retail. He returned to Tokyo in 2012 to become SmartestEnergy’s counterpart, and from 2013–2019 served as a Director of SmartestEnergy Limited.

Jim Cifaratta

Senior Vice President Commercial Operations

Jim plays a dynamic role leading all commercial and operational functions associated with our retail supply business. Before joining SmartestEnergy, he managed various business lines for Shell Energy North America, a north-eastern retail energy supplier and New York utility. His expertise includes gas/power origination in North America, commercial operations, retail pricing/tariffs, generator contract portfolio management and wholesale transmission tariffs.

Dave French

Vice President Market Operations

Dave oversees our pricing desk, power operations and scheduling, load forecasting, REC compliance, and business development. He has 30 years of experience in the energy industry, having spent 13 years at National Grid in various supply and trading roles, as well as 14 years at Shell Energy North America where he handled origination and structured finance. He also worked with energy broker, Benchmark Services, for three years as their Vice President of Operations.

Gavin Baker

Vice President Commercial

Gavin leads our trading operations. He has 12 years of commercial experience in the UK retail electric markets, most recently as Head of Pricing and Volume Risk Management for SmartestEnergy Limited. In addition to trading UK renewables certificates, which are similar to US REC certificates, he has significant experience in UK wholesale market operations, administered by National Grid, which is very similar to PJM.

Megan Quill

Vice President Finance

Megan is responsible for running our accounting and finance team. Her love of business brought her to Syracuse University where she earned bachelor’s degrees in Accounting and Finance. Upon graduating in 2005, she joined Ernst & Young’s assurance practice where she earned her CPA license in New York and gained experience as a senior manager before entering the energy industry in 2018.

Matt Holleran

Market Development Manager

Matt heads up our dynamic Channel Partner Manager team and is focused on developing SmartestEnergy’s sales opportunities by cultivating relationships with brokers and customers. Matt is passionate about sales and has been instrumental in the build-out of broker sales channels for several ESCOs to date. He has worked in the US deregulated energy industry for over 11 years, in many different facets of the business, including sales, retail analysis, market expansions, billing and regulation.