The Informer

Two-thirds of consumers want to see labels on products to demonstrate that brands are measuring and reducing their carbon footprint.

A survey by the Carbon Trust questioned more than 9,000 consumers in the UK, United States, Italy, Canada, Spain, the Netherlands and Sweden.

It found that 52% of respondents do not generally think about the carbon footprint of a product before buying it.

The Carbon Trust developed its first label in 2007.

IPCC report

Hugh Jones, Managing Director, Business Services at the Carbon Trust, said: “There is a real transformative power in getting consumers to change their everyday purchasing decisions to favour low carbon products."

“This was highlighted in last year’s Intergovernmental Panel on Climate Change (IPCC) special report on 1.5 degrees, which showed that without significant behavioural shifts it will be impossible to avoid the worst impacts of climate change."

“Consumers cannot make better choices without reliable information and as the research shows there is strong appetite to understand the climate impact of products.”

> View the Carbon Trust's announcement