7 Highlights to Wrap Up 2025 with SmartestEnergy US

As we close out another milestone year, SmartestEnergy US is proud to reflect on the progress, performance, and partnerships that shaped 2025. Here are seven standout achievements that defined our growth and strengthened our position in the US energy market.

1. Honored as TEPA’s 2025 Supplier of the Year

In 2025, we were honored to be named TEPA’s Supplier of the Year, one of the industry’s most respected recognitions. This award reflects our continued commitment to transparency, responsiveness, and building trusted, long-term partnerships within the broker community.

To learn more about this recognition, read our full announcement.

2. Ranked number one in Overall Satisfaction by Energy Research Consulting Group (ERCG)

We earned the top ranking in Overall Satisfaction in the 2024 ERCG ABC Study, achieving an average score of 4.07 out of 5. Our performance was further reinforced by Excellence Awards across all major categories, including #1 in Ease of Doing Business and top scores in End Customer Experience. These results demonstrate our ability to deliver consistent excellence across the full customer lifecycle.

We were also recognized as the #1 Most Partner-Centric supplier, with 40% of surveyed brokers and consultants naming us their top choice—more than any other supplier evaluated.

Read more about the 2024 ERCG ABC Study and our #1 ranking in our full highlight blog.

3. Sustained strong partner loyalty with a +66 NPS  

Our partner experience remains a core differentiator. With a +66 Net Promoter Score, we continue to outperform industry benchmarks, underscoring the strength of our relationship-driven service model and long-term partner loyalty.

Hear from our partners:

• “Responsive to needs and helpful in situations that require extra attention or flexibility.”
• “Willingness to work with brokers to get the job done on behalf of brokers' clients.”
• “The attention to detail is great & the people all care so much, which is incredible. We always feel listened to and appreciated”

4. Expanded into ERCOT with Retail, Wholesale and Trading Services

2025 marked a significant milestone with the launch of retail, wholesale, and trading services in ERCOT. This expansion positions us as a competitive supplier in one of the fastest growing and most dynamic electricity markets in the United States.

To explore more about our presence and services in Texas, visit our Texas page

5. Secured a landmark renewable PPA with Avangrid 

We signed a long-term power purchase agreement for renewable energy from Avangrid’s New Hampshire wind projects. This agreement expands our clean energy portfolio and reinforces our commitment to supporting regional decarbonization efforts.

Learn more about this deal and our partnership with Avangrid our press release: Avangrid and SmartestEnergy Sign Contract for Power from Two New Hampshire Energy Projects

6. Completed ISO-NE coverage with expansion into New Hampshire

In 2025, we expanded our services into New Hampshire, completing our coverage across the entire ISO-NE region. This milestone strengthens our presence throughout the Northeast and supports our broader U.S. growth strategy by enabling more consistent, region-wide solutions for our partners and customers.

To explore more about our reach and services in ISO-NE, visit our footprint page.

7. SmartestEnergy Group celebrated 25 years of innovation and growth

In 2025, the SmartestEnergy Group marked 25 years in business. Over the past two and a half decades, the company has evolved from a UK-based energy supplier into a global organization with established operations in the United Kingdom, United States, and Australia. Throughout this journey, SmartestEnergy has remained focused on empowering businesses with smarter energy solutions, advancing renewable energy, and continuously enhancing the customer experience. 
Reaching this milestone during a year of significant U.S. achievements underscored both how far we’ve come and the opportunities ahead.

Take a closer look at the SmartestEnergy Group’s 25-year journey in our recent blog.

Looking ahead to 2026

Building on a year of meaningful growth, SmartestEnergy is focused on continuing to expand where it matters, deepening partnerships, and evolving alongside the needs of the markets we serve. As the energy landscape continues to change, we remain committed to delivering flexible, reliable solutions backed by responsive service and long-term thinking. With a strong global foundation and continued investment in people, technology, and renewable energy, we are well positioned to support our partners and customers as they plan for the future.