Channel Partner Spotlight: Michael Wirkus — A Trusted Expert Who Knows Both Sides of the Business

With over 16 years of experience across the energy sector, including roles as a wholesale broker, senior pricing analyst, and Director of Operations, Michael Wirkus offers a comprehensive understanding of the market from both the supplier and consultant perspective. Since joining SmartestEnergy in 2023 as a Channel Partner Manager, he has utilized that expertise to build trusted relationships, deliver strategic guidance, and help brokers navigate the complexities of today’s evolving energy landscape.

Michael’s unique strength lies in his deep understanding of both the supplier and consultant experience. Having sat on the broker side of the table himself, he knows the importance of clear communication, market transparency, and reliable support. “I always lean into my experience as a broker,” he says. “I know what I valued in a supplier and now, I strive to be that kind of partner. Someone who listens, finds solutions, and genuinely makes your day easier.”

As a CPM, Michael is constantly balancing a variety of roles, from interpreting market trends and regulatory shifts to ensuring timely, accurate responses for pricing and contracting needs. He’s particularly attuned to evolving capacity structures in markets like NYISO and ISO-NE and frequently advises brokers on how to prepare their customers for upcoming changes. He also keeps a close eye on the Renewable Portfolio Standard (RPS) market, helping partners uncover opportunities around RECs and pass-through products that could benefit their clients.

But Michael’s expertise isn’t all numbers and regulations. What truly sets him apart is his collaborative mindset and commitment to partnership. “It’s not about the individual, it’s about the team,” he says, citing a favorite hockey quote that reflects both his athletic and professional approach. “When one person succeeds, we all do.”

Off the clock, Michael enjoys cooking, spending time with his two children, and playing hockey with friends, a ritual that helps him stay grounded and connected. While he claims to have zero musical talent, he dreams of one day mastering the guitar. Just don’t ask him to eat pineapple on pizza — that’s a firm no.

From his depth of industry knowledge to his people-first mindset, Michael continues to be a standout resource for SmartestEnergy’s partner network — one who understands their challenges, anticipates their needs, and always shows up ready to play as part of the team.