Our Global CEO Outlook for 2024

In 2023, the energy industry continued to face unprecedented challenges, following on from a global energy crisis and amid ongoing geopolitical tensions. However, SmartestEnergy has remained steadfast in our commitment to providing renewable energy solutions and support for our customers.

As we step into the new year, there’s no better way to outline our vision for the future than through the words of our global CEOs and their view of how we are looking to support our different markets on their journey, while working towards the same global vision: to lead the way to a 100% renewable energy system that delivers a better future for all.

Global perspective from Robert Groves, CEO SmartestEnergy Limited:

“As we look back over the past year, the energy sector has continued to face challenges, and the push for energy security and the need for reliable, sustainable energy sources has never been more prominent.

Despite these volatile conditions, we entered the new year in a strong position and have remained committed to providing sustainable energy solutions and support for our customers through these difficult times. We have been carefully managing our supply and generation volumes with our new portfolio optimisation department, allowing us to leverage market volatility, manage risk and drive interest in renewables trading at a global scale.

Beyond this, I am proud of the steps we are taking to empower a greener generation. With the launch of our new brand identity, we highlighted our commitment to helping our customers build knowledge and confidence in renewable energy. Since then, we have been exploring our customers’ needs and have worked with external consultants to shape our ESG strategy and future product development plans as we continue our sustainability journey.

We are committed to playing our part in the transition to a net zero future and are excited to continue our journey, championing greener, smarter energy for generations. As we look to the year ahead, we remain focused on our growth ambitions and look forward to sharing more successes with you in the future.”

UK SME perspective from Louise Wapshare, CEO SmartestEnergy Business Limited:

“SmartestEnergy Business maintains its dedication to smarter energy services and a standout customer experience. As we strategically navigate progress, our agile and talented team are at the heart of everything we do, and their collaborative approach has been instrumental in recently achieving a landmark milestone of actively serving 50,000 small-medium businesses.

I’m delighted to provide an update that highlights our robust performance, marked by significant growth and reputational gain in the UK energy industry. Additionally, we have received independent accreditation from the Carbon Trust, making us one of the few SME energy suppliers in the UK that can guarantee the purchase of energy from clean, renewable generation sources, giving confidence to business owners with ambitions to achieve and report on their own sustainability goals.”

Australian perspective from Rob Owens, CEO SmartestEnergy Australia:

“We continue to work towards our goal of building a business in Australia that capitalises on the opportunities present in the local market, and actively assists businesses in their journey to net zero.  Over the course of the year, we have increased our scale by more than 350%, delivering around 371GWh in FY22/23 and continued to lay the foundations for future growth as we build out our portfolio, all underpinned by our team’s dedication, passion, and talent as we expand our presence in the Australian market.  Looking forward to next year we will continue on our growth trajectory, delivering solutions to an increasing number of business customers, and continuing to offer innovative and market leading solutions.”

US perspective from Andy Cormie, CEO SmartestEnergy US:

“This past year has seen growth in every area, well beyond expectation at SmartestEnergy US. There is one reason: the incredible team of people that work tirelessly for our customers, partners and each other. The talent we have and the culture we have created has propelled us from an enthusiastic start-up to a genuine force in the industry. And as the world moves away from short term fixed price, I’m delighted with what we’ve done to build the products, services and operational excellence that will support our partners, energize our customers and enable smarter, more sustainable energy decisions. Our focus now is consolidating the foundation, completing expansion of our Retail and Origination businesses and of course, our people.”

Into 2024, our strategy continues to expand our reach globally and build partnerships that energise. We continue our commitment to not only support our customers on their net zero journeys but also build a community of energy champions to empower a greener generation across the globe.

Read our latest annual report as we recap on our global highlights and net zero ambitions to find out more about our outlook for the future.